WPC is short for wood plastic composite or wood polymer composite. It is a form of vinyl that combines real wood fibers and plastic in order to create a flooring material that is dimensionally stable, resilient, and waterproof. WPC was introduced to the flooring industry only a few years back when manufacturers unveiled it at a major flooring conference. Since then, WPC has become a rising star in the flooring industry, and is winning over many homeowners who plan to install new floors.

wpc vinyl

WPC is also commonly referred to as waterproof vinyl or enhanced vinyl planks. Terminology aside, the characteristics are universally the same:

  • Waterproof material
  • Rigid core
  • Often backed with underlayment
  • Interlocking connection type

It’s these characteristics that have made it ideal for many homeowners. The waterproof material doesn’t just mean it can stand strong against water; it means that WPC is not limited to specific rooms. It can be installed in any room, including basements.

The rigid core of a WPC plank helps to hide subfloor imperfections. While traditional glue-down vinyl planks tend to show subfloor imperfections (known as “telegraphing”), WPC’s thicker core can mask slight dips and cracks. Now, this doesn’t mean you should skip subfloor preparations. It’s always important to prepare a subfloor properly, but with WPC there’s slightly less pressure to make sure that every dip or crack is patched.

For convenience (and in most cases), you’ll find WPC comes with pre-attached underlayment and an interlocking connection type. These two characteristics make installation much less time consuming, and great for do-it-yourselfers.


DureVita Waterproof Click by GoHaus features all of the above characteristics and then some. Other benefits include:

  • Embossed-in-register texture, which exactly matches the print film and enhances the wood-look.
  • Ceramic polyurethane finish, adding durability and protection to the print film.
  • FloorScore certified, meaning it will not emit harmful chemicals into the air.
  • Pet-friendly
  • Scratch resistant

For more information about WPC and DureVita Waterproof Click by GoHaus, call 844-334-2877.