As Fast Co. Design puts it, midcentury modern design is “the pumpkin spice latte of the design world: a prefabricated style so inoffensive and ubiquitous that even cynics eventually yield to its nostalgic, neutral warmth.

Yes, it is the design trend that will not go away, and for the most part, the masses are fine with this. Fast Co. provides two reasons why this design trend has been trending for decades:

  1. It became an ideological weapon against the USSR during the Cold War
  2. Adam Gopnik’s Golden Forty Year Rule, which proposes that nostalgia comes in 40-year cycles.

It may also be the product of a great averaging: as algorithms track our preferences and shape our online lives accordingly, we’re all becoming more and more similar. Siri and Alexa, for example, are killing off regional accents. Facebook crafts our news feeds so they match up to what it knows we already love and hate. Companies like Airbnb and WeWork are popularizing the same generic spaces across the globe; it even has a name, recently christened by Kyle Chayka: airspace. Midcentury modern design, it seems, is another form of technological averaging—the cream, gray, and wood-paneled amalgam of all user tastes.”

With companies like Joybird and Thrive, it’s easy to understand how this design style has continued to permeate the design world. However, maybe this is becoming the de facto standard of design?

Read the full story at Fast Co. Design.